Brightening Ritual
For dullness and uneven tone.
- Reveal
- C10
- Glow
- Quench
- Protect 50
35+ Years
Independent skin therapist
Letchworth’s five-star beauty and skin salon
Facials, waxing and skincare. By me, Sam. Over 35 years, one treatment room, and my own skincare range.
5.0 out of 5 · 65 reviews
What I do
Unhurried, and never off a menu
I start by looking at your skin, then decide what it needs that day. You get me, in one room, for the whole appointment, and I don’t rush you out of it.
Facials & skinfrom £35Deep cleansing, luxury, galvanic, ultrasound and microdermabrasion.View treatments & prices 
Waxingfrom £8Brazilian, Hollywood and intimate waxing with specialised hot wax.View treatments & prices 
Brows & lashesfrom £15Perfect Brows shaping, brow and lash tinting, weekend lashes.View treatments & prices 
Nailsfrom £15OPI gels, luxury manicures and pedicures.View treatments & prices 
Make-up & bridalfrom £50Bridal, occasion make-up and one-to-one lessons.View treatments & prices 
Massagefrom £35Full body, back neck and shoulder, leg and foot.View treatments & prices 
Nu Yu skincarefrom £20My own range of ten products, created in 2018.View treatments & prices
Real results
My own clients, my own work
Drag the slider to compare. My own client, before and after.
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After
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Start here
Tailored to you
Not sure where to start? Book the skincare consultation and I’ll look at your skin properly, then tell you honestly what will help — and what won’t.
Book a consultation0
Years in beauty and skin
5.0★
Average rating, from 65 reviews
1
Therapist — me, every single visit
Own
Skincare range, made since 2018
Sam
Skin Therapist & Founder
Nu Yu Beauty & Skincare
Meet Sam
One pair of hands, thirty-five years
I work on my own, from my room at The Avenue Hair & Beauty on Leys Avenue. There’s no rota and no rotating therapists here. Whoever treated you the first time is the person treating you the next. That’s me.
Some of you have been coming to me for ten, twenty, thirty years. That’s the reason I ended up making my own skincare: I could see exactly what your skin needed between appointments, and I wanted to hand you something I actually trusted.
- I look at your skin properly before I decide anything. You’re not getting a set menu applied to a different face.
- Comfort comes first, especially with intimate waxing. As Erin put it: “having intimate waxing with her is always comfortable and easy.”
- My own range, created by me, used on you in the room and available to take home.
0
Years in practice
0
Google reviews · 5.0 avg
Own
Skincare range
My own range
NuYu Skincare
“We’re more than skincare — we’re your glow-up support system.” Sam · NuYu Skincare
Hydration Ritual
For skin that feels tight or thirsty.
- Prepare
- Quench
- H2∞
- RF Eye Gel
- Lip Complex
Renewal Ritual
For fine lines and texture.
- Reveal
- Prepare
- Recover
- H2∞
- Protect 50
Plumping Ritual
For softness and bounce.
- Quench
- Glow
- RF Eye Gel
- Lip Complex
- Lip Plumper
AHAs
Niacinamide
Salicylic Acid
Hyaluronic Acid
Vitamins A, B & C
SPF 50
Calming botanicals
I use these on you in the room, and you can take them home.
Also in the range: Clarity photophilic masque, C-10 professional strength vitamin C serum, Lip Complex and Lip Plumper. Full list and prices to confirm with Sam.
What you say
Sixty-five reviews. A five-star average, and clients who have stayed for decades.
“Every treatment I have had with Sam has been 5 stars in every single way. She has the ability to put you at ease no matter what treatment you are having. I would urge all to give her a try you will not be disappointed.”
Jane KitchenerEvery treatmentGoogle review“Sam is amazing. Whether it’s waxing, manicure or facial — she has the right approach. And great result every time.”
Daria KennedyWaxing · manicure · facialGoogle review“Highly recommend Sam, she was so attentive and thorough with all my beauty treatments… I really love the Protect SPF50 from her skincare range!”
Carrie BryderProtect SPF50Google review“I have always been delighted with whatever treatment Sam has provided. She is so experienced and puts you at ease delivering a professional service which has always left me extremely satisfied. And she knocks some years off too.”
Noreen FlanaganLong-standing clientGoogle review“I really want to mention her Skincare brand! All beautiful & gentle products created by her company. I used the Lip Plumper and my lips feel so baby-smooth and look fuller! It only takes 5 minutes and the results are amazing!!”
Emma WatsonNuYu Skincare · Lip PlumperGoogle review“Her professionalism, kindness and product knowledge is second to none. Her beauty room is warm and welcoming, and I have never felt rushed or disappointed with any treatments. Also this amazing woman has created her own skin care range which is absolutely gorgeous”
Mandi SanderClient of several yearsFacebook review“I’ve had multiple treatments done by Sam and I would definitely recommend, she always makes me feel comfortable and 100% assured. I have also started using her Glow exfoliator which works wonders on my dry skin.”
Izzie HayhurstGlow ExfoliatorFacebook review“Amazing service, I had weekend lashes for a weekend in Spain, had them done on the Thursday and not one lash fell out until Sunday! Sam is very knowledgeable and love my ‘perfect eyebrows’! So glad I found her and will definitely be a returning customer!”
Charlotte HeminsleyLashes & browsFacebook review“I was recommended by a friend to go to Sam for treatments. She did my nails and lashes for a wedding. Her knowledge and recommendations made me feel very comfortable. Her communication is also very good which again helps you feel relaxed. I would recommend Sam.”
Caroline NicholsonNails & lashesFacebook review“I love coming to Sam for my eyebrows she does such an amazing job and is super friendly! Lovely customer service and amazing skills would highly recommend to anyone who needs fresh beautiful eyebrows”
Eloise PesciBrowsFacebook review
Gift vouchers
Gift vouchers
Buying for someone else?
A voucher for a facial, brows, a massage — or an amount to put towards whatever they fancy. Real cards, posted out. Just ask and I’ll sort it.
Book in
Come and see me
Send me a request and I’ll come back to you myself. Or just call. It’s my phone, and I answer it.
Letchworth Garden City
Let’s look at your skin properly
Start with a consultation. No obligation and no upsell. Just an honest read of your skin from someone who’s been doing this for over thirty-five years.